{"id":1201,"date":"2022-11-24T16:57:58","date_gmt":"2022-11-24T16:57:58","guid":{"rendered":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/thought-leader\/"},"modified":"2025-07-14T19:04:58","modified_gmt":"2025-07-14T18:04:58","slug":"thought-leader","status":"publish","type":"post","link":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/","title":{"rendered":"The LIFT Podcast – How To Be A Thought Leader In The Digital Age"},"content":{"rendered":"

The LIFT Podcast – How To Be A Thought Leader In The Digital Age<\/span><\/h2>\n

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/p>\n

<\/div>\n
\n
\n

With the continued growth of social media and other digital tools, today’s leaders need to be savvy about building their personal brand online. It’s no longer enough to have a strong presence in physical networking spaces; you must also know how to navigate virtual ones.<\/p>\n

But which technologies should you use in order to connect more deeply with your audience, grow your brand, and create a greater impact?<\/p>\n

Shama Hyder<\/a> is an award-winning entrepreneur and bestselling author of \u2018The Zen of Social Media Marketing\u2019. She has been named by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country and named in the Forbes \u201c30 Under 30\u201d list. As a keynote speaker, she has shared the stage with the Dalai Lama and Barack Obama. As the CEO of Zen Media<\/a>, she and her team help brands to make meaningful connections via influencer marketing and digital storytelling \u2014 giving them bottom-line results.<\/p>\n

In this episode of the LIFT podcast, Richard chats with Shama about developing the right mindse<\/a>t to lift your brand and lift others.
\nThey also discuss:<\/p>\n

How to overcome your personal fear and establish yourself as a thought leader<\/p>\n

Why having lots of followers doesn’t always mean success<\/p>\n

What does the future of technology look like and what does this mean for you?<\/p>\n

Learn the five principles for building a compelling personal brand and finding your role in the digital landscape.<\/p>\n

Listen here or head to Apple Podcasts <\/a>or Spotify<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In this latest episode of the LIFT podcast, Shama Hyder shares her principles for building a compelling personal brand and finding your role as a thought leader in the digital landscape.<\/p>\n","protected":false},"author":12,"featured_media":1202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"acf":[],"yoast_head":"\nHow To Be A Thought Leader In The Digital Age | The LIFT Podcast<\/title>\n<meta name=\"description\" content=\"Shama Hyder shares her principles for building a personal brand and finding your role as a thought leader in the digital landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/posts\/1201\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Be A Thought Leader In The Digital Age | The LIFT Podcast\" \/>\n<meta property=\"og:description\" content=\"Shama Hyder shares her principles for building a personal brand and finding your role as a thought leader in the digital landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/\" \/>\n<meta property=\"og:site_name\" content=\"Body Talk\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T16:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T18:04:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Richard Newman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Newman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/\",\"url\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/\",\"name\":\"How To Be A Thought Leader In The Digital Age | The LIFT Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png\",\"datePublished\":\"2022-11-24T16:57:58+00:00\",\"dateModified\":\"2025-07-14T18:04:58+00:00\",\"author\":{\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#\/schema\/person\/37ac460ae2e65d726e96ed17977e05dc\"},\"description\":\"Shama Hyder shares her principles for building a personal brand and finding your role as a thought leader in the digital landscape.\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#primaryimage\",\"url\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png\",\"contentUrl\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png\",\"width\":1160,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The LIFT Podcast – How To Be A Thought Leader In The Digital Age\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#website\",\"url\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/\",\"name\":\"Body Talk\",\"description\":\"The Science of Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#\/schema\/person\/37ac460ae2e65d726e96ed17977e05dc\",\"name\":\"Richard Newman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eaeb2cd3cc569e6712d5d0116472efc99eb0719741950a9c3022e63fc56d827c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eaeb2cd3cc569e6712d5d0116472efc99eb0719741950a9c3022e63fc56d827c?s=96&d=mm&r=g\",\"caption\":\"Richard Newman\"},\"url\":\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/author\/richard-newman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Be A Thought Leader In The Digital Age | The LIFT Podcast","description":"Shama Hyder shares her principles for building a personal brand and finding your role as a thought leader in the digital landscape.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/posts\/1201","og_locale":"en_GB","og_type":"article","og_title":"How To Be A Thought Leader In The Digital Age | The LIFT Podcast","og_description":"Shama Hyder shares her principles for building a personal brand and finding your role as a thought leader in the digital landscape.","og_url":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/","og_site_name":"Body Talk","article_published_time":"2022-11-24T16:57:58+00:00","article_modified_time":"2025-07-14T18:04:58+00:00","og_image":[{"width":1160,"height":650,"url":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png","type":"image\/png"}],"author":"Richard Newman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Richard Newman","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/","url":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/","name":"How To Be A Thought Leader In The Digital Age | The LIFT Podcast","isPartOf":{"@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#primaryimage"},"image":{"@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png","datePublished":"2022-11-24T16:57:58+00:00","dateModified":"2025-07-14T18:04:58+00:00","author":{"@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#\/schema\/person\/37ac460ae2e65d726e96ed17977e05dc"},"description":"Shama Hyder shares her principles for building a personal brand and finding your role as a thought leader in the digital landscape.","breadcrumb":{"@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#primaryimage","url":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png","contentUrl":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-content\/uploads\/2023\/03\/Screenshot-2022-11-24-at-09.53.56.png","width":1160,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/thought-leader\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/"},{"@type":"ListItem","position":2,"name":"The LIFT Podcast – How To Be A Thought Leader In The Digital Age"}]},{"@type":"WebSite","@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#website","url":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/","name":"Body Talk","description":"The Science of Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#\/schema\/person\/37ac460ae2e65d726e96ed17977e05dc","name":"Richard Newman","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eaeb2cd3cc569e6712d5d0116472efc99eb0719741950a9c3022e63fc56d827c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eaeb2cd3cc569e6712d5d0116472efc99eb0719741950a9c3022e63fc56d827c?s=96&d=mm&r=g","caption":"Richard Newman"},"url":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/author\/richard-newman\/"}]}},"_links":{"self":[{"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/posts\/1201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/comments?post=1201"}],"version-history":[{"count":0,"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/posts\/1201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/media\/1202"}],"wp:attachment":[{"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/media?parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/categories?post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/wp-json\/wp\/v2\/tags?post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}