{"id":1122,"date":"2022-04-25T10:53:41","date_gmt":"2022-04-25T10:53:41","guid":{"rendered":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/leverage-business-relationships\/"},"modified":"2025-07-14T19:00:45","modified_gmt":"2025-07-14T18:00:45","slug":"leverage-business-relationships","status":"publish","type":"post","link":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/leverage-business-relationships\/","title":{"rendered":"Leverage Your Business Relationships For Success &#8211; with David Nour"},"content":{"rendered":"<h2 class=\"_3vbdr sc-dfVpRl jZZncJ\"><span class=\"-KXLs\">The LIFT Podcast &#8211; Leverage Your Business Relationships For Success<\/span><\/h2>\n<p>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/p>\n<div style=\"padding: 56.25% 0 0 0;position: relative\"><\/div>\n<div class=\"episode_description\" dir=\"auto\" data-controller=\"convert-links-to-open-in-new-tab\" data-target=\"tabs.panel\" data-tabs-panel=\"description\">\n<div class=\"episode_description\" dir=\"auto\" data-controller=\"convert-links-to-open-in-new-tab\" data-target=\"tabs.panel\" data-tabs-panel=\"description\">\n<p>Born in Iran,\u00a0<a href=\"https:\/\/nourgroup.com\/\" target=\"_blank\" rel=\"noopener\">David Nour<\/a>\u00a0immigrated to the U.S. as a teenager with $100, limited family ties and no fluency in English. Yet, despite this humble background, he graduated from Georgia State University with a bachelor\u2019s degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University.<\/p>\n<p>A senior leadership\/board advisor, educator, executive coach, and bestselling author, David is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change.<\/p>\n<p>David is the author of eleven books, including bestsellers\u00a0<em>Relationship Economics\u00ae<\/em>,\u00a0<em>Co-Create<\/em>, and\u00a0<a href=\"https:\/\/www.amazon.co.uk\/Curve-Benders-Strategic-Relationships-Non-Linear\/dp\/1119764211\"><em>Curve Benders<\/em><\/a>, which he refers to as his \u2018Star Wars\u2019 trilogy.<\/p>\n<p>David\u2019s expertise lies in his ability to help leaders leverage relationships for success. He has helped organizations of all sizes achieve their goals by teaching them how to build and maintain strong relationships with their customers, employees, partners, and shareholders.<\/p>\n<p>His insights into the importance of strategic relationships are widely regarded as invaluable for any organization looking to achieve lasting success.<\/p>\n<h3>In this latest LIFT podcast, we talk about:<\/h3>\n<p>&#8211;\u00a0<em>What is a \u2018Curve Bender?\u2019<\/em><\/p>\n<p><em>&#8211; Relationship economics \u2013 why there is a quantifiable value to your business relationships<\/em><\/p>\n<p><em>&#8211; How the pandemic has impacted business relationships<\/em><\/p>\n<p><em>&#8211; Why networking is one letter away from not working<\/em><\/p>\n<p><em>&#8211; How to build and nurture <a href=\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/blogs\/the-secret-of-great-conversations\/\">better business relationships<\/a><\/em><\/p>\n<p>Listen here or head to <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/leverage-your-business-relationships-for-success\/id1612844777?i=1000558592276\"><strong>Apple Podcasts <\/strong><\/a>or <strong><a href=\"https:\/\/open.spotify.com\/episode\/7zZpVz5m2Vccap5SBQghC5?si=NszTH-GMRsSlKave3erDcg\">Spotify<\/a><\/strong><\/p>\n<h3><b>More about David:<\/b><\/h3>\n<p>He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A\u00a0<em>Forbes<\/em>\u00a0Leadership contributor on the Future of Work, and an\u00a0<em>Inc.<\/em>\u00a0contributor on Relationship Economics, Nour\u2019s unique insights have been featured in various prominent publications, including\u00a0<em>The Wall Street Journal<\/em>,\u00a0<em>The New York Times<\/em>,\u00a0<em>Fast Company<\/em>,\u00a0<em>Huffington Post Business<\/em>,\u00a0<em>Entrepreneur<\/em>, and\u00a0<em>Knowledge@Wharton<\/em>. He\u2019s also the host of the popular Curve Benders podcast.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of the LIFT Podcast Richard talks to David Nour. A senior leadership\/board advisor, educator, executive coach, and bestselling author, David is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. They discuss why there is a quantifiable value to your business relationships and how you can build and nurture them.<\/p>\n","protected":false},"author":12,"featured_media":1123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leverage Your Business Relationships For Success| The LIFT Podcast<\/title>\n<meta name=\"description\" content=\"Richard Newman speaks to David Nour about why there is a quantifiable value to your business relationships and how you can leverage them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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