{"id":1120,"date":"2022-04-19T09:06:50","date_gmt":"2022-04-19T09:06:50","guid":{"rendered":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/dealing-with-objections\/"},"modified":"2025-07-14T16:55:16","modified_gmt":"2025-07-14T15:55:16","slug":"dealing-with-objections","status":"publish","type":"post","link":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/blogs\/dealing-with-objections\/","title":{"rendered":"Dealing with objections: 4 key steps to better conversations"},"content":{"rendered":"

“Handling objections well can improve your standing with your audience, give you valuable thinking time and allow you to understand the other person’s concerns more clearly.”<\/span><\/span><\/span><\/em><\/p>\n

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Dealing With Objections: 4 Key Steps To Better Conversations<\/span><\/span><\/h2>\n<\/div>\n
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It’s the situation most people in business dread.<\/span><\/p>\n

You’re giving a presentation or chairing a meeting for which you’ve spent ages prepping. It’s all going according to plan until that tricky staff member puts up their hand and throws up an almighty objection.<\/span><\/p>\n

Immediately, you feel put off your stride: you hadn’t factored in this viewpoint despite your meticulous planning. Your heart starts beating a little faster, you may feel defensive, and you want to do all that you can to get rid of this objection as quickly as possible to get back to your presentation.<\/span><\/p>\n

While that might feel like the right thing to do, if you fail to deal with objections or difficult questions correctly, the longer-term impacts on your reputation can be worse than not getting through all your presentation material. Dismissing people’s objections or closing them down can lead to a lack of trust, a demotivated workforce or even a loss of business.<\/span><\/p>\n

Learning how to handle objections well can improve your standing with your colleagues or audience. It can also give you valuable thinking time, allowing you to understand the other person’s concerns and process your response more clearly.<\/span><\/p>\n

So, what can you do when you’re on the receiving end of an objection? Here are our four essential tips for having better, more productive and collaborative conversations.<\/span><\/p>\n

Show empathy\u00a0<\/span><\/strong><\/h2>\n

Objections are primarily emotional responses and are often framed as a question.<\/span><\/p>\n

“How do you expect us to work with even more clients per month when we’re already struggling to meet deadlines?”<\/span><\/p>\n

You can hear the emotion in objections like this. It may be in the words the person uses, the tone of voice they adopt, and even in their body language, which may be defensive (think folded arms, an angry or sarcastic expression on their face).<\/span><\/p>\n

Showing empathy to the person objecting is a way to diffuse some of the negative emotions surrounding their concern.<\/span><\/p>\n

How to show empathy<\/span><\/em><\/h3>\n