{"id":1072,"date":"2021-07-06T15:27:37","date_gmt":"2021-07-06T15:27:37","guid":{"rendered":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/deeper-connection-through-business-storytelling\/"},"modified":"2025-07-14T18:52:36","modified_gmt":"2025-07-14T17:52:36","slug":"deeper-connection-through-business-storytelling","status":"publish","type":"post","link":"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/deeper-connection-through-business-storytelling\/","title":{"rendered":"The Body Talk Podcast &#8211; Build A Deeper Connection With Your Clients Through Storytelling"},"content":{"rendered":"<h2 class=\"_3vbdr sc-dfVpRl jZZncJ\"><span class=\"-KXLs\">The Body Talk Podcast &#8211; Build A Deeper Connection With Your Clients Through Storytelling<\/span><\/h2>\n<div style=\"padding: 56.25% 0 0 0;position: relative\"><\/div>\n<p><strong><a href=\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/blogs\/storytelling-presentation\/\">Business storytelling<\/a><\/strong> is a powerful communication tool and, used well, it can create much deeper connections with your audience.<\/p>\n<p><a href=\"https:\/\/www.drpeterhughes.com\/\"><strong>Dr Peter Hughes<\/strong> <\/a>is a psychologist and the co-founder of leading digital marketing agency Cognition. You&#8217;ll have seen him on TV programmes like Addicted to Pleasure and the Secrets of Superbrands. He\u2019s also an author and has recently been shortlisted for the 2021 business book awards for <a href=\"https:\/\/www.amazon.co.uk\/65-Roses-Trunki-Defying-Business\/dp\/1119628598\"><strong>65 Roses and a Trunki, Defying the Odds in Life and Business.<\/strong><\/a><\/p>\n<p>Peter explains how <a href=\"https:\/\/dev.twentytwo.digital\/ukbodytalk\/resources\/videos\/body-talk-podcast-robert-mckee-storytelling\/\"><strong>storytelling<\/strong><\/a> can help your business and build better relationships with your clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alina Jenkins speaks to psychologist and author Dr Peter Hughes about building a deeper connection through business storytelling.<\/p>\n","protected":false},"author":13,"featured_media":1073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build A Deeper Connection With Your Clients Through Storytelling<\/title>\n<meta name=\"description\" content=\"Discover how storytelling can create build a deeper connection and boost your brand. 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